I’m SekouWrites. Mainly, I’m an author and a journalist but I do some other things too. Interested in the whole story? Check out my full bio. Or if you just want to know about my books, click here. Anyway … so, how did I end up making bracelets?!

It’s a pretty long story but here we go …

While filming a car review for, my passenger and I were accosted by two white men.

Because of this unpleasant interaction, the video ended up being more about racism than the car we were test-driving.

I decided to call the short video Brown Boy Bad. Later, it was accepted into the Roxbury International Film Festival.

Eventually, I started a GoFundMe campaign in an effort to turn that short video into a documentary film.

I also made a deal with someone to create bracelets that would raise money and awareness for the project. Later, to reduce my overhead, I decided to learn how to make the bracelets myself.

Once I did, people started asking me to make custom bracelets.

Initially, I said, “Hell no, I’m a writer!” 🙂

But people kept asking. After a while, I finally gave in and ROCKS BY SEKOU was born.

I decided to use my new jewelry platform as a vehicle for social impact in the African-American community.

To that end, 10% of the purchase price of each item is donated to a nonprofit working for social justice via my growing network of charity partners.

Anyway, I’m enjoying this new and unexpected journey! Hope you’ll join me.


sekou wearing a bracelet. he has a tape measure draped around his neck.